United Planners was formed in 1987 as a Limited Partnership. This very unique structure has withstood the test of time and creates an atmosphere of partnership and pride of ownership for financial professionals affiliated with the firm. Fifty-five percent of the firm’s annual profits are shared back with those financial professionals who qualify as Limited Partners.
President, CEO and General Partner
Mike is the President/CEO of United Planners. He currently holds his Series 7, 24, 27, 63 licenses and his CPA. Mike has a BS Business Administration and an MBA from the Arizona State University. Mike started working for United Planners in 1999. When not working, Mike enjoys spending time with his wife, and two children Emily and Mike.
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Executive Vice President, Chief Revenue Officer and General Partner
Sheila is an Executive Vice President and is a member of the Executive Management Team. Her primary responsibilities include oversight of the sales, transition and advertising teams. She is also engaged in many special projects and critical initiatives for the organization. She currently holds her Series 7, 24, 63, 66, and life and health licenses and AIF designation. Sheila started working for United Planners in 2006, but began her career in financial services in 1993. When not working, Sheila enjoys spending time with her family, hiking and playing outdoor sports such as volleyball and softball.
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Executive Vice President, Chief Marketing Officer and General Partner
Billy is an Executive Vice President and the Chief Marketing Officer. He has been in the industry for 20 years. Billy has worked in small, medium and large sized firms in various executive capacities to tackle complex projects and initiatives. He has also served time in the regulatory environment as the Chief Investigator of Enforcement for the AZ Securities Division and has orchestrated all aspects of white collar crime investigations. Billy is an honors graduate of Arizona State University. His wife Conni keeps him in check and his two boys (Diego and Dante) provide endless entertainment, comic relief and adventures.
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Executive Vice President, Chief Financial Officer and General Partner
Chad is the VP of Compensation and Chief Financial Officer. Prior to joining United Planners in 2017, Chad worked as an auditor with Moss Adams, LLP and as a Corporate Accounting Manager with STORE Capital. He graduated from Arizona State University with a B.F.A. Degree in Photography and a B.S. Degree in Accountancy and currently holds his CPA and CGMA designations. When he’s not working, Chad enjoys all things outdoors; hunting, fishing, hiking, and camping.
CloseUnited Planners has a robust network of approximately 500+ registered financial professionals who have been selectively invited to affiliate with us. The unique structure of the firm has proven its resilience over time and nurtures a culture of deep partnership and a shared sense of pride and ownership among our affiliated financial professionals and employees. What truly sets us apart is our commitment to sharing success, collaborative partnership, and dedicated service to our Advisors and their clients.
Structure – United Planners is uniquely structured as a Limited Partnership. United Planners is privately owned by Limited Partners, general partners, and tenured employees. With this structure, United Planners cannot be bought and remains adamantly not for sale.
Client-centric approach – United Planners prioritizes the needs and goals of their financial professionals and their clients to provide business solutions and exceptional service.
Independence and Autonomy – United Planners values independence for its financial advisors, allowing them to operate their business while benefiting from the support and resources provided by their broker-dealer.
Ethics and Integrity – United Planners upholds high ethical standards and integrity, emphasizing transparency, honesty, and trust. United Planners only invites the ideal Advisor to join the firm.
Culture of Compliance – United Planners maintains a strong focus on compliance and regulatory adherence while working with Advisor’s to help them achieve their business goals.
Innovation and Adaptability – United Planners encourages innovative business solutions and adapts to meet the evolving needs of the industry, the advisors and their clients, embracing new technologies, tools and strategies to enhance the services provided.
Community Involvement – through their ReachUP committee, United Planners promotes community involvement and giving back, encouraging their staff and financial professionals in the field to engage in charitable initiatives and support local causes.
United Planners distinguishes itself in the financial industry through its remarkable open architecture, which sets it apart from conventional firms. Unlike many other financial institutions that promote proprietary platforms, United Planners takes a refreshingly unbiased approach. By not offering proprietary products, United Planners eliminates conflicts of interest and ensures that its financial advisors can act solely in the best interests of their clients. This commitment to independence allows advisors at United Planners to offer a wide array of investment options from various leading providers, empowering them to construct truly customized portfolios tailored to each client’s unique goals and risk tolerance. This open architecture framework fosters a transparent and client-centric environment, where the focus is on delivering optimal financial solutions that align with clients’ needs and objectives, rather than promoting in-house products. Through this approach, United Planners aims to establish a foundation of trust and integrity, placing the clients’ best interests at the forefront of every financial decision.
Freedom of Choice
Culture of Trust & Culture of Compliance
The Hybrid Open Architecture Model at United Planners enables Advisors to put their client’s interest first. Advisors have the flexibility to choose from a broad range of products and services from strategic partners. United Planners does not offer any proprietary funds and therefore eliminates any conflicts of interest.
United Planners equips its advisors with the tools and resources necessary to navigate the complex financial landscape.
