What Culture Really Means at United Planners: Hear It From the Advisors: At United Planners, culture isn’t just a buzzword—it’s the foundation of how the firm operates. In this video, advisors from across the country share what UP’s culture means to them in one powerful word—communication, partnership, freedom, family, and more. Whether it’s the open architecture, hands-on support, or genuine sense of belonging, you’ll hear why United Planners continues to stand out as a truly advisor-focused firm.